Facebook Kills Sponsored Search Results

Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July. Some wonder why sponsored results are targeted because advertisers experience good ROI.



via Search Engine Watch - Category: social http://searchenginewatch.com/article/2275864/Facebook-Kills-Sponsored-Search-Results

#Facebook #Hashtags #FTW?

Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook.



via Search Engine Watch - Category: social http://searchenginewatch.com/article/2275508/Facebook-Hashtags-FTW

Why Social Media Listening is Important for Brands

Listen up! The key to social media success for brands is ... listening. Are you missing out on opportunities to increase revenue and sales? Here are some real cases that illustrate why you should be listening to your audience on social media.



via Search Engine Watch - Category: social http://searchenginewatch.com/article/2274254/Why-Social-Media-Listening-is-Important-for-Brands

Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue.



via Search Engine Watch - Category: social http://searchenginewatch.com/article/2273961/Beyond-the-Like-Marketers-Share-Social-Advertising-ROI-Tips-Ahead-of-SESTO

Facebook Simplifies Advertising Options

Marketers spoke up about Facebook ads and what they wanted; Facebook listened, and made a decision to simplify its advertising options. Over the next six months, Facebook will reduce its ad units from 27 to less than half of that number.



via Search Engine Watch - Category: social http://searchenginewatch.com/article/2273922/Facebook-Simplifies-Advertising-Options