PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.



via Search Engine Watch - Latest http://searchenginewatch.com/article/2275515/PPC-and-SEO-Higher-Conversion-Rates-Fuel-the-Need-for-Better-Integration