Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in every day to Sprout Insights for more how to guides and breaking social media news.
Why Content Curation on Google+ Is Looking More Attractive Than Ever
At its recent I/O conference, Google announced no fewer than 41 new features to Google+ that it hopes will attract a lot of attention. Adding features like Offers, hashtags, and more to its lineup of core functionality has people talking and taking a renewed interest in the social network.
We recently spoke with Stephan Hovnanian, owner of website design and email marketing company Shovi Websites, who suggests that the time is right for marketers and brands to take advantage of this momentum on Google+. According to Hovnanian, one the best ways to do that is to use Google+ as a curation platform to build your authority and reiterate your subject matter expertise on specific topics. Here’s why and how you can use content curation to make the most out of your Google+ marketing strategy. [ Read More... ]
Behind the Scenes on Successful Viral Video Advertising Campaigns
Social marketing is all about sharing content that your audience shares in turn, expanding your reach and getting your message out to more and more people. But guessing — and second guessing — what the next viral trend will be doesn’t get you any closer to social success.
So just how do successful brands go about creating and sharing content that goes viral? We spoke with both content marketers and content creators to get their perspectives on the process. Here’s what they advised when it comes to creating and marketing that all-elusive viral content. [ Read More... ]
4 Best Practices for How to Build a Thriving Pinterest Community
Social media networks are all about building communities. For a brand, that means creating an online space where your fans want to spend their time, learn about your business, and support your activities. From sharing news to improving recognition, a strong community is crucial for a company’s social presence.
Pinterest is a platform that largely places the focus on individuals. Members are encouraged to collect and showcase the pins and products that they find most inspiring. While friends can respond to pins, interactions aren’t built to be front and center on the network. That means businesses may face some challenges in building the same level of follower involvement on Pinterest as they do on Facebook or Twitter. Here are some tips for getting your Pinterest community active and engaged. [ Read More... ]
[Image credits: Jaysin Trevino, TheDigitel Myrtle Beach, Parker Knight, ]
The post Social Media Resources: Google+, Viral Video, and Pinterest appeared first on Sprout Insights.
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