How to Create Great Content: Start by Creating Content for Yourself

Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience.



via Search Engine Watch - Latest http://searchenginewatch.com/article/2275517/How-to-Create-Great-Content-Start-by-Creating-Content-for-Yourself