While Facebook is making some much-needed updates to its advertising products, the company has reportedly pushed back the introduction of video ads in its News Feed until fall.
Introduced last December, the video ads are expected to be 15 seconds long and will play automatically without sound, which means they will start playing as soon as the page is opened. Originally slated for spring and then summer, a “source familiar with the product” is saying video ads are now being delayed another season.
According to AdAge, the reason for the delay is that there are new features Facebook wants to release at the same time as video ads which require more software development. However, sales executives for the social network would like to get the long-awaited product into market, as is, adding the new features later.
Although the format has yet to be finalized, it was reported earlier this year that Facebook plans to sell four ad spots per day with an asking price of $1 million. AdAge sources said the company could gain $1 million for the ad with a specific demographic and $2.4 million for a video ad that would be pushed out to all U.S. members.
As network members become more weary of advertising in the News Feed, the company will have to continue changing how it reaches consumers. Taking a bit more time to get video ads right might not be such a bad thing if it means better reach, and ultimately more sales, for your brand.
[Via: Inside Facebook, Image credit: Salim Fadhley]
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