A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic.
via Search Engine Watch - Latest http://searchenginewatch.com/article/2275871/Getting-Published-The-Search-Marketers-Guide-to-PR
via Search Engine Watch - Latest http://searchenginewatch.com/article/2275871/Getting-Published-The-Search-Marketers-Guide-to-PR
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