Getting Published: The Search Marketer's Guide to PR

A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic.



via Search Engine Watch - Category: seo http://searchenginewatch.com/article/2275871/Getting-Published-The-Search-Marketers-Guide-to-PR

Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No

Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings.



via Search Engine Watch - Category: seo http://searchenginewatch.com/article/2275860/Do-Stock-Photos-Affect-Google-Search-Rankings-Matt-Cutts-Says-No

How to Create Great Content: Start by Creating Content for Yourself

Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience.



via Search Engine Watch - Category: seo http://searchenginewatch.com/article/2275517/How-to-Create-Great-Content-Start-by-Creating-Content-for-Yourself

Google Webmaster Tools Warnings to Include Example URLs

Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions.



via Search Engine Watch - Category: seo http://searchenginewatch.com/article/2275502/Google-Webmaster-Tools-Warnings-to-Include-Example-URLs

Google Doubletalk and the Three Bears

Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale thinking.



via Search Engine Watch - Category: seo http://searchenginewatch.com/article/2275191/Google-Doubletalk-and-the-Three-Bears

Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.



via Search Engine Watch - Category: seo http://searchenginewatch.com/article/2274513/Google-Targets-Spammy-Queries-Bad-Mobile-Sites-With-New-Ranking-Updates

How to Use Google Webmaster Tools to Maximize Your SEO Campaign

When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance.



via Search Engine Watch - Category: seo http://searchenginewatch.com/article/2273660/How-to-Use-Google-Webmaster-Tools-to-Maximize-Your-SEO-Campaign

How to Use Google's Disavow Links Tool the Right Way

The Disavow Links Tool used alone isn't an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is just one component of a recovery plan and a minor one. Here's how to correctly use the tool.



via Search Engine Watch - Category: seo http://searchenginewatch.com/article/2273639/How-to-Use-Googles-Disavow-Links-Tool-the-Right-Way