Startups: Forget SEO, Play Lois Lane

Seven better ways to spend your marketing resources.

via Search - ClickZ http://www.clickz.com/clickz/column/2275879/startups-forget-seo-play-lois-lane

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.

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Google Buys Navigation App Waze for $1 Billion

Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.

via Search - ClickZ http://www.clickz.com/clickz/news/2274741/google-buys-navigation-app-waze-for-usd1-billion

Google-Safe External Linking

Three methods to help site owners get over their fears of linking to third-party sites.

via Search - ClickZ http://www.clickz.com/clickz/column/2274274/googlesafe-external-linking