Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason Falls

Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. I want to get into serious social media." I gave Jason Falls a call to help me out. Read the full article at MarketingProfs



via MarketingProfs Daily: Social Media http://www.marketingprofs.com/articles/2013/10991/twignorance-are-twitter-holdouts-missing-out-an-interview-with-jason-falls

Drowning in Data [Infographic]

As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is being shared (and to see what all that data means for businesses), Evzdrop created this infographic. Read the full article at MarketingProfs



via MarketingProfs Daily: Social Media http://www.marketingprofs.com/chirp/2013/10979/drowning-in-data-infographic

#SocialSkim: Social Media This Week, Including Apple's Big Announcements

This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, and Instagram. And find out what time to tweet suits your followers best. Skim for flying kisses (really...). Read the full article at MarketingProfs



via MarketingProfs Daily: Social Media http://www.marketingprofs.com/chirp/2013/10970/socialskim-social-media-this-week-including-apples-big-announcements

Five Killer Video Marketing Tips

No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed. Read the full article at MarketingProfs



via MarketingProfs Daily: Social Media http://www.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips

The State of B2B Content Marketing [Infographic]

All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013. Read the full article at MarketingProfs



via MarketingProfs Daily: Social Media http://www.marketingprofs.com/chirp/2013/10924/the-state-of-b2b-content-marketing-infographic

#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content

What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment! Read the full article at MarketingProfs



via MarketingProfs Daily: Social Media http://www.marketingprofs.com/chirp/2013/10921/socialskim-social-media-this-week-including-salesforce-and-exacttarget-great-branded-content

Online Shoppers Want More Delivery and Return Options

More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report. Read the full article at MarketingProfs



via MarketingProfs Daily: Social Media http://www.marketingprofs.com/charts/2013/10919/online-shoppers-want-more-delivery-and-return-options

Marketing Students Say Facebook Is Most Important Social Tool

Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey. Read the full article at MarketingProfs



via MarketingProfs Daily: Social Media http://www.marketingprofs.com/charts/2013/10908/marketing-students-say-facebook-is-most-important-social-tool