LOS ANGELES — Spike TV is launching GDEX, the first tool to measure upcoming or newly released video games' social media buzz, at E3 on Monday morning.
GDEX, a partnership among Spike, GameTrailers and Mass Relevance, scours social media for fans' posts about upcoming games and consoles. The tool then ranks them by the number of mentions per hour, as well as positive and negative sentiment. In addition, graphs show change over time, making big spikes in social discussion apparent.
This graph showed EA's forthcoming Battlefield 4 with the highest social rank Monday, probably in anticipation of EA's E3 press conference later in the day, when it will reveal details about the game. Read more...
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