Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you.
via Search Engine Watch - Latest http://searchenginewatch.com/article/2274277/Google-AdWords-Keyword-Match-Types-and-Negatives-The-Ultimate-Guide
via Search Engine Watch - Latest http://searchenginewatch.com/article/2274277/Google-AdWords-Keyword-Match-Types-and-Negatives-The-Ultimate-Guide
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