Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue.



via Search Engine Watch - Latest http://searchenginewatch.com/article/2273961/Beyond-the-Like-Marketers-Share-Social-Advertising-ROI-Tips-Ahead-of-SESTO