Answers to Questions About Search Engine Optimization

I receive a lot of questions from people about SEO. Many of the questions are naturally of a very personal nature — about specific Websites, rather than general topics. Still, once in a while some interesting questions arise out of conversations I have with clients, or they pop up in my email, or they just bring in random traffic to the blog. Here is a selection of questions people have been asking over the past few months along with my answers to them. How Complex is Google’s Algorithm? What we think of as “Google’s algorithm” is, in fact, many algorithms — probably on the order of several hundred or several thousand, depending on how far from the search box you want to dig into the Google system. In computer science an algorithm is a set of instructions that are intended to provide precise guidance on how to execute a specific task. An algorithm might be used to return today’s date in a special format. An algorithm might be used to conjure up a relatively unique number for use in a database. An algorithm might be used to store data on a hard drive (or a group of hard drives). The [...]



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