Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively.
via Search Engine Watch - Latest http://searchenginewatch.com/article/2273950/3-Ways-Attribution-Modeling-Can-Help-You-Work-Smarter-More-Effectively
via Search Engine Watch - Latest http://searchenginewatch.com/article/2273950/3-Ways-Attribution-Modeling-Can-Help-You-Work-Smarter-More-Effectively
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